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User Experience and Customer Journey Mapping

Know Your Customer. Know Your Mobile Experience.

A mobile-first business knows how to engage customers, innovate on their needs, manage their expectations and deliver what they expect. But how do you know if your customer experience is on par? 

NTT DATA Services User Experience and Customer Journey Mapping services features a tested UX design process to deliver faster results — one that allows you better understand how you can enhance user/customer experience through some unique co-creation techniques that involve the business, users and engineering.

A UX strategy framework and long-term vision can align each employee and customer touch-point to improve your overall business strategy and brand positioning. Create journey maps to redefine the customer experience by identifying gaps and needs. Or, you can participate in our innovative UX Prototype Workshop, in which you will define a clear path for your mobility journey, complete with strategy blueprints to facilitate collaboration and crowdsourcing, serving as a guiding platform for future mobile initiatives.

Enterprises are increasingly looking at Digital labs to serve as hotbeds of innovation and facilitate digital transformation for improved business outcomes by revisiting/reinventing their CX strategy. Digitally mature enterprises have invested in their own lab to do in-house ideation and innovation. Enterprises who are in Digital incubation phase are looking at vendors who can offer innovation labs on a need basis.

NTT DATA Services has launched a state of the art "Digital Experience Studio" in Plano, Texas to help customer ideate and innovate digital solutions through the following offers leveraging the studio:

  • Digital needs assessment
  • Design thinking workshop
  • Digital needs assessment
  • Design thinking workshop
  • Customer journey mapping
  • Digital use case ideation and prototyping
  • Use case prototyping
  • Usability research and testing

These are short engagements (1 - 2 weeks) carried out in a workshop mode with customer stakeholders at the studio with tangible deliverables to help clients realize the early benefits of the solution.

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Our Services

Create a user experience framework to support your business and goals.

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Digital Discovery Brochure

Learn how to best use mobility for your specific industry and needs.

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Mobility User Experience Workshop

Learn how to best use mobility for your specific industry and needs.

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