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The rental car industry is facing some unprecedented challenges, but IT can keep your company in the driver’s seat.
Your customers are more tech-savvy and less brand-loyal than in the past – and will seek out the rental car company that can deliver a highly customized experience. The experience has changed, with customers using mobile devices for all transactions, going to third-party online booking sites to make comparisons to your competitors, and gravitating toward options such as on-demand ride services or ridesharing.
How do you respond to the digital customer and foster loyalty? Through a seamless, personalized experience NTT DATA Services, formerly Dell Services, can help you with digital and modernization solutions that keep your brand strong and your customers coming back. Create the best mobile environment to research and book cars, and offer a social media presence that engages and impresses your customers. Adopt connected car technologies to provide real-time updates or a car’s location as well as maintenance status and needs. And make the drive a smooth one with digital and modernization technology.
Adapt to pressure to change your business model. Let technology help you meet customer expectations with newfound speed and agility.